Kiks Cookies

Kiks invites snack lovers of all ages to indulge in amazing flavors paired with a nostalgic touch. Whether you’re enjoying a treat solo or sharing with friends and family, each package offers indulgence with all-natural ingredients. Kiks is Danish for biscuits or cookies. When researching grocery stores, I noticed that many mature cookie packages lacked excitement and often leaned towards dull colors and uniform designs. Kiks was designed to disrupt this trend, delivering a vibrant, playful style that remains accessible to both kids and adults.

The logo is a custom illustration built from the SF Pro Rounded typeface, reflecting a fun and approachable personality. Along with the main logo, the Kiks’ monster mascot, and its playful teeth-displayed windows bring the product to life and offer an engaging way to present the cookies and other products inside the packages. The inside of the packaging also insinuates a monster theme with the texture resembling fur. It also includes a phrase on the lid, greeting the consumer when they open the package.